山寨手機：粵港融合的啟示

編著：Home Office Content (homeofficecontent@gmail.com)

內容：IT產業   市場觀察

風格：用語體文寫，即目前所謂Mandarin Chinese。全文以港人立場發展

日期：草擬於2009年，編輯於 2015年7月

本文草擬於2009年，其間發現只有一家台灣媒體能將事件關鍵寫出，於是擱筆。近日將未完稿翻出，補筆結尾。

「山寨手機」(Shan Zhai Shou Ji)，今時已是明日黃花，但是，由文中所記，我們還是可以窺見許許多多端倪，諸如今日大陸智能手機業堀起的前因、中港市場及價值觀歧異、中台經濟融合等等。

山寨手機

粵港融合的啟示

    去先達廣場(Sin Tat Plaza)，想看看深圳熱賣的「山寨手機」。先行側門入口幾家，一看，跟網上所見的花樣百出，完全兩回事，展品似乎不多。開口問店員，結果還是櫃裏那三兩部。斜對面鋪頭門外擺放一堆特價新機，旁邊有位哥仔站著，上前一看，懷疑是品牌大廠反擊山寨手機之作，試試問問，答案是不知道，儘管對方很努力地說了一大堆說話。再去另一家，兩位妹妹站在鋪前，問想要什麼，於是答「山寨手機」，左手邊那位張口結舌，然後說自己是新來，右面一位指指陳列櫃，介紹說Hello Kitty大頭近來最好賣。唉!依然是剛才見到那三幾款。如是者再行多幾家鋪，當然也是胡胡混混。有一家店員居然反過來追問，雖然覺得好笑，但畢竟算是最夠市場觸覺。

   還有一點，用google.com.hk 搜索「山寨手機」這關鍵詞，所得結果並無參考作用。改以Internet Explorer附設的google(按，即台灣google)，立刻看到很多有趣的網址。譬如大陸網民可以專業到圖文並茂地選出Top 10，什麼禪「機」，機殼金光閃閃，內附開光証書及一位和尚合什照，洋洋大觀。此外，台灣各媒體則一直緊貼追擊報導有關產品、市場、生產商及其股票消息。

    以上兩點顯示，大部份香港人對山寨手機認識不深，知道的人還停留在廉價仿製品層次，所以從市場上可見，很明顯，香港熱賣者主要是780元的iphone仿製品或類似產品。這跟台灣和深圳等國內城市熱烈參與相比，可謂半冷不熱。2007年山寨手機產量最少1億5千部，幾乎等於整個大陸手機市場總銷量!

    的而且確，山寨手機如同國內時興講「山寨春晚」、「山寨國學大師」等山寨什麼一樣，含有次等、抄襲、甚至劣質和假冒的意味。去年6月，中央電視台節目《經濟半小時》以揭秘手法報導深圳華强北路「山寨手機」熱賣情況之後，深圳方面隨即派人員到電子市場進行執法行動。

山寨手機， 整件事，香港從生產到銷售，一直毫不關係。山寨手機是否真箇如此不值港人一顧呢?

    這又不然。相反，其故事，恰恰很值得卻我們留意。

    這種價廉物美的科技商品，背後原來大有文章。大陸媒體無論如何神通廣大，都無法一窺其秘。究其因由，在於生產關鍵掌握在深圳的台商。有一家台灣媒體得以深入生產廠房做專訪後，事件才大白於世。 ─ 促成山寨手機的核心技術，經台灣晶片商聯發科(MediaTek)在研發上有所突破，並且願意和深圳小商戶合作，讓他們可以廉價及交易量不多的情況下取得其MTK手機晶片。手機小商戶只消配上自己設計的機殼，再加上現成電池，便輕易地自建品牌和型號推出市場去賣。

    粵港大融合這個發展方向，吹風多時，香港人應該如何自處呢? 山寨手機這件事，台灣正正為我們做了個示範。

温哥華旅遊小品：Lasagna ─ 閒情逸緻Robson Street

編著：Home Office Content (homeofficecontent@gmail.com)

內容：温哥華旅遊    Robson Street    Lasagna    旅遊文學(Travel Literature)    散文

風格：用目前所謂Mandarin Chinese的語體文寫，但以粵語譯Robson Street 

日期：寫於2010年8月23

Robson Street，有譯為洛遜街、羅布森大街、羅伯森大街等幾個名，此處筆者用粵語譯例，譯為羅臣大街，係因温哥華與廣東淵源深。温市一直為香港人移民海外重鎮，素有「香哥華」之稱號。

温哥華旅遊小品

Lasagna

閒情逸緻Robson Street

温哥華市中心

  

    LA~SA~GNA~!─一股雄勁如意大利男高音家的歌聲忽地在我身邊傳來。

    原本東張西望，百無聊賴，尋且有點兒懶洋洋的我，頓時感到一股熱熾的生機。呆了一呆，正想轉過身去尋覓究竟，可是對方已經彷如一縷煙般溜走，只剩下幾枱零星食客，各自低頭進食，或是在交談。

    回過頭來，看一看，枱面多了一碟幾層夾著肉饀的面粉皮，才省起這正是Lasagna。

    剛才在收銀處盤桓了一會。我伸手指指餐牌， 隨口問問，那洋婦讀出Lasagna後，見我一臉茫然，說可以往旁邊廚房看。我稍移幾步，透過玻璃窗見到內裏站住一個洋人，下巴圍著黑鬍鬚，意大利人模樣，穿白色廚師制服。右手邊有個鋼鐵大焗爐，依稀可見內面上層有三幾碟意大利粉(pasta)烤制中，下面好像有幾塊薄餅。如今已記不起左邊是不是有張枱擺放食材、廚具之類。

    我見廚房相當潔淨，廚人打扮端莊，價錢又廉宜，當時心想，雖然還是不太清楚Lasagna是什麼，但是幾塊加元，大概港紙十幾廿幾元，即使不合口味，再去其他食店也沒有所謂。

    儘管只是幾元小生意，付款時，那收銀處洋婦也不嫌棄，還叮囑我，如果你很肚餓，可以加點小錢，另配沙律。

    也許，這正是温哥華(Vancouver)可愛之處。

    如果沒有記錯，這一家小食館位置是在市中心羅臣大街，也就是相當於我們香港的彌敦道，儘管温市經濟並不怎麼蓬勃，然而當地一些洋人卻仍有這一份生活熱誠。


    到温哥華旅遊，鎮日忙於行景點，沒有好好享受這處北美小鎮風情，未免是個遺憾。往羅臣大街(Robson Street)一帶走走，人累啦，就入去小店坐下，來一客Lasagna，跟加國人一起生活在歐洲那種閒情逸緻，這樣，可能就是人生一種幸福。   

    Lasagna是一道以面粉皮夾肉碎的意大利焗制食品，有人翻譯為「千層麵」，美加頗為常見，但在香港、中國大陸及東南亞，除意大利菜館和超市急涷品之外則鮮見。

    最近不知從那裡碰到介紹Lasagna，才省起這件已經是十年前的瑣事。

The Good, the Bad and the Ugly, Hong Kong exhibition version - Business tips for Chinese market

編著：Home Office Content (homeofficecontent@gmail.com)

內容：市場觀察(Market Watch)    香港
特色：以電影經典比擬市場現實

日期：寫於2011年

Production: Home Office Content

Date: 27 April, 2011

The Good, the Bad and the Ugly

Hong Kong exhibition version

Business tips for Chinese market

Hong Kong Convention and Exhibition Centre

Red hot as the red skirt of a young mistress in tango dancing, shinning bright even no sun, flaming lips of a beauty in no match. - It was nowhere but an exhibition booth in Hong Kong Convention and Exhibition Centre situated in Wanchai, Hong Kong Island. Decorating as red as saffron, the sole products exhibited, the booth was one of the eye-catching and graceful booths in the Food Expo 2009, especially with the aid of high-intensity discharge lamps.

There, everything red, the color of the broad, the display stands, the saffron, and so as the face of the old man dressed in his own traditional costume, sitting inside - the only people I could see when I was passing by. I stood aside, and looked around the surroundings for a while. The old man seemed to be in fury, sat down by himself in the corner. There was no greeting, no introduction when I was stepping inside the booth and looked around.

It's bad.

The movie character, the Bad in “The Good, the Bad and Ugly” refers to the man with nickname Angel Eyes who was a Union sergeant at the time of the American Civil War, accidentally learnt the name of the cemetery where the gold was buried when torturing the Ugly, another main character in the movie. He left the Ugly alive and was team up with the Ugly and Bondie (the Good), the main character in the movie. Angel Eyes lost his life and never saw the gold in his life. Although the Italian movie director Sergio Leone did not tell us who's who in the movie but I am sure he is the Bad because he was neither making fortune, nor survived in the end.

In analogy, the boss of the saffron booth is considered as the Bad for the same reason. The old man could be the boss or the person in charge with. It seemed that he should be bearing the costs or the consequences. He did not tell but I knew everything. Everything was already well written on HIS FACE. I certainly have sympathy for his situation. The money he paid for the organizer was not cheap, the decorations, the transport costs to Hong Kong and from Hong Kong back to his home if he insists to keep his unsold saffron, the air-fare, the hotel expenses are also no bargain because of the location somewhere near the Exhibition Centre.

It's time to talk about the Good. The Good is anyone who successfully closed the deals with the buyers in particular long term business relations and/or sold out the goods which brought to Hong Kong making enough money to cover all of the expenses or even in surplus after the exhibition. I think the Good don't need further elaboration as we are already overwhelmed by the Good's stories. The old man must be one of those listeners. Agree?

In the movie, we can always hear the Ugly calls Blondie. He made a living by conspiring with the Ugly to cheat the local authorities. - Every time he pretends to be the one who caught the Ugly for awarded money. When in execution, he will show off his gun shooting to scare off the local authorities and free the Ugly from hanging.

Well, Blondie is the Good because he is good at shooting? So he was responsible to act as the bounty hunter for the wanted but not the risky position as what the Ugly did and most importantly, he killed the Bad while he survives.

Or, Blondie is the Good because he had good luck? So he learnt the name of the grave triggering the Ugly to save him from dehydration and heatstroke even the Ugly was supposed to kill him to retaliate their unfair partnership for the awarded money. Whatever storytelling, he was just a treasure hunter by all means. Anyway, he got the gold and left the cemetery with a horse, leaving the Ugly alone. He was the ultimate survivor.

Speaking backward to the saffron, it is something on the Chinese books. It is considered as a kind of exotic herb to be used in Traditional Chinese Medicine (TCM). In other words, it is not something for the mass public, the major visitors of the Food Fair. Although saffron can also be used for making soup or alcoholic beverage for supplementary purposes but these are not common in Canton, so as in Hong Kong. Note that top-grade saffron is an expensive item for its rarity. There is indeed a niche market in Hong Kong and China. The only problem is how you get there.

Lastly, the Ugly we had always mentioned before is a bandit. The Ugly is Ugly but he is still better than the Bad. At least, he was freed by the Good's last shooting afar from where he was hanging at the end of the movie. He was still alive. And, he also got some gold. What he lacked were drinking water and a horse to give him a ride together with his burden, the gold!

In reality, those doing business but with no wit are ugly - Companies already got enough funds to go exhibition but the money was not spending wisely or the management teams did not take up opportunities. They are alike the Ugly. Let's look back to the Food Expo again. The tent somewhere opposite to the saffron booth mentioned before was also no visitors except several staff sat down and chatted by themselves, a few empty long tables as well as the family of three standing around a table - the father was struggling to take the dates as many as he could into his bag. The daughter, at around 18 to early 20 was speaking in Cantonese,“Enough! Enough!” while her father kept grasping the dates. The mother was just looking. I stopped walking and looked to the staff but nobody came out. The family was still there after I looked around and then walked away.

To make a comparison, I would like to show you what I saw in the Tea Fair held in the same Exhibition Centre the same day. It was the last day of the fair in the afternoon. Most of the booths from South East Asia were already empty except some were still opening. One of the keen strugglers was an Asian lady sat down with the table, keep using sheet of papers to wrap trace of red tea, and hand in to everyone who stopped by. At another booth, an Asian man wearing smiling face answered my questions in patient after working 3 days exhibition and at least 1 day setup even I did not purchase anything. He told me he was selected to stay at the booth while the boss and other staff left.

It is not uncommon to see staff sat down by themselves without greeting the visitors when their boss or supervisor left. It's ugly.

I talked to some of the staff left behind. Some of them told me those who left the exhibition half day before the closing nothing but hurry up in doing shopping! Ugly!

Every year, I spend some time to go to the exhibitions in Hong Kong. Food Expo, Tea Fair, Wine Festival, Book Fair, Jewelry Show...... I am so glad to see many different faces all around the world coming to Hong Kong and bringing us something new. Thinking back how they were running their businesses, the music and scenario of “The Good, the Bad and the Ugly”, the western movie classic sometimes come up on my mind.

The good, the bad and the ugly片名重譯 ─ 兼評《獨行俠決鬥地獄門》及《黃金三鏢客》戲名中文翻譯

編著：Home Office Content (homeofficecontent@gmail.com)

內容：翻譯
風格：用目前所謂Mandarin Chinese的語體文寫。譯筆能兼顧粵語和普通話

日期：2011年完稿，2015年補入英文提要

以粵語重譯《獨行俠決鬥地獄門》戲名

西片The Good, the Bad and the Ugly，無論是香港翻譯的《獨行俠決鬥地獄門》，抑或台灣譯名《黃金三鏢客》，中文譯名皆無法對上原片名，本文嘗試就此翻譯界幾十年來未解難題、坊間一直存在的熱議，分別提供粵語譯名、普通話譯名，及兼顧粵語、普通話、票房等因素，可以流通世界的中文譯名

Re-translate “The Good, the Bad and the Ugly” in Chinese

Abstract:

The article is about the Chinese translation of the movie title, “The Good, the Bad and the Ugly”.

At First, the writer of Home Office Content, figures out the old translation in Hong Kong and Macau was edited with commercial considerations while the Taiwanese translation was somewhat misleading when the movie was released in the late 60s. The mainland Chinese proposed their own version of translation on the internet recently, which was also unsatisfactory.

Then, the writer provides several options of his own translations with the considerations of Cantonese only for Cantonese-speaking regions like Hong Kong and Macau, Mandarin only for the Mainland China and Taiwan market and both Cantonese and Mandarin together with commercial values for Chinese market around the world.

Note that, the name “the Ugly” is equivalent to Chou Sheng which means Clown role in Chinese Opera.

The Good, the Bad and the Ugly片名重譯

兼評《獨行俠決鬥地獄門》及《黃金三鏢客》戲名中文翻譯

     要譯好The Good, the Bad and the Ugly，一點也不容易。

    這齣西部牛仔(Cow Boy)片經典的故事背景雖然是在美國邊陲，但導演是意大利人，拍攝景點則主要在西班牙等地。當年意大利播映之後，美國才全國開画，片名直接由意大利文翻譯成The Good, the Ugly, the Bad，經文法修訂後成為現在所見的The Good, the Bad and the Ugly。

    英譯這麼一改，也就真的有點順手拈來之妙。今日，The Good, the Bad and the Ugly除了表徵西部牛仔片經典之外，也同時是迄今流通的英文成語。

    說句題外話，就筆者所知，片中美國西部牛仔造型及電影配樂，當年經美國某知名香煙品牌沿用為廣告之後，其男子漢形象，旋即家傳戶曉，紅遍香港，影響華人世界，成為經典。換言而之，The Good, the Bad and the Ugly諦造了多個歷史經典。

     回到正題。中文翻譯，可卻不是這麼容易。

    當年這部電影港澳公映時，譯名是《獨行俠決鬥地獄門》。觀眾看過這部片後，尤其是懂英文的人，當會感到片名改得不倫不類，然而回心細想，這樣的譯名相信主要是基於當年西部牛仔片《獨行俠》大收，「獨行俠」這三個字從此深入民間，尋且成為賣座保證，於是乎，凡是西部牛仔片，電影公司就會設法用「獨行俠」三個字來吸引觀眾入塲。至於「決鬥地獄門」則可能是譯者據電影結尾高潮，男角金毛(Blondie)與歹角天使眼(Angel Eyes)槍戰而添筆。如是一來，港澳的譯筆，雖然有誤導之嫌，但也可以說是無可厚非。最少，觀眾一看片名，馬上可以聯想到這是一齣西部牛仔片。

    相對之下，台灣的譯名委實令人摸不著腦兒，片名居然是《黃金三鏢客》(按，另有寫成「黃金三鑣客」)!  ─  很難想像，翻譯者如何聯想出這個名字來，第一，如果用黃金來形容三鏢客根本狗屁不通，第二，「黃金三鏢客」這幾個字無論如何也無法解釋那三鏢客志在尋金，再者，由網上搜尋估計，鏢客在台灣應指騙徒用計誘騙途經的事主以高價購劣質物品，故「鏢客」云云，可謂與電影內容和片名都風馬牛不相及，更諻論令觀眾憑片名就猜到電影的劇種和來源。事實上，「鏢客」這個名詞，港澳並不流行，古籍也似乎不多見。

    中國大陸當時尚未開放，應該未有公開上映，如今有人譯為《善、惡、醜》，當然同樣未見討好。

    交代過港台前人譯名之後，筆者姑且提出自己的意見，試試重譯The Good, the Bad and the Ugly。

以粵語重譯The Good, the Bad and the Ugly片名

     這部電影，如果孤立就港澳地區的粵語系而言，可以直譯為《好佬、爛佬、核突佬》。

    粵語俗謂：「好佬怕爛佬，爛佬怕潑婦」。好佬、爛佬、核突佬正好與the Good、 the Bad 、the Ugly對上。 注意，要用廣府話讀出譯名才明白其中已考慮到口順因素，下同。

    如果於粵語系之外，卻又想同時顧及電影劇情的話，則不妨取名《精仔、衰公、醜生王》。 ─  連美國影評也無法接受男角金毛的行狀可以用「好」字來形容，我們中國人又焉會相信金毛是個好人!嫌「 衰公」用詞粗俗，可以改用「惡爺」。

   「醜生王」這個用詞要解釋一下。意大利文il brutto雖然直譯成the Ugly，然而由片中劇情及導演、演員專訪知，the Ugly其實是指我國戲劇中的「醜角」，由於本片為動作片，故更準確的說法應為「武醜生」。如今用「醜生王」即是顧慮到口順。

以粵語意譯《獨行俠決鬥地獄門》戲名

    原片本來就有Dollars Trilogy一句，可譯為「美元三部曲」。若忠於原片名，可定名為《美元三部曲：好佬、爛佬、核突佬》。

    若考慮票房收益，可以加插「獨行俠」這個商標，成為《獨行俠尋金傳：好佬、爛佬、核突佬》。

    若要譯名通行中國大陸和台灣，即以普通話語系為主，以下譯名可以參考：

以普通話重譯《黃金三鏢客》戲名

   《美元三部曲：好漢、壞蛋與醜男》，此譯力求忠於原電影片名。用「好漢」來譯the Good，其實隱藏江湖二字。再講白一點，the Good，其實即是我們所謂「江湖好漢」!

兼顧粵語、普通話及商業因素重譯《獨行俠決鬥地獄門》

     嫌不夠順口，則可試試《美元三部曲：金毛、醜樣、天使眼》。

    最後，綜合兩岸三地市場，相信港澳票房賣座保證就會產生中國和台灣協同效應，同時又兼顧粵語及普通話口順，那就名為《獨行俠尋金傳：金毛、醜樣、天使眼》。這個譯名應可通行於海外華人市場。

    不過，必須承認一點，無論中譯如何妙筆生花，似終無法如英譯之The Good, the Bad and the Ugly，能夠成為流行成語，此則限於中西語系和文化歧異之故，非關譯人功力。